ATTENTION COACHES

Book Yourself Solid® INTENSIVE Training

with Ana Melikian, Ph.D.
- Registration Ends February 2nd -

Learn How You Can Get Booked Solid in Just 5 Weeks at 70% OFF!

Ana Melikian, Ph.D.

Hi! Ana Melikian here...

 

I'm personally leading a Book Yourself Solid® Intensive Training.

 

5-week of interactive LIVE coaching via zoom.

 

You'll discover the fastest, easiest, and most reliable way to market your coaching services and enroll as many clients as your heart desires.

 

Based on the Book Yourself Solid® system from Michael Port's bestselling book, this 5-week interactive training starts Tuesday, February 4th, 2020.

 

You can get all the recordings if you miss anything. Many will sign up just for the recordings!

 

I’m going to be showing you everything you need to know about enrolling coaching clients in just 5 weeks.

 

You'll be able to start putting into practice what you learn from the very first session.

 

Using the Book Yourself Solid® proprietary marketing model (there is no system like it) you’ll generate a full pipeline of clients and referrals and master many creative, profit-producing, smart small business marketing tactics that work.

 

Best part... you're also going to be able to ask lots of questions, live on the zoom calls so you can get coached directly on YOUR business.

This Book Yourself Solid® Intensive training is an absolute must if you want to:​

  • Learn how to market professional services.

  • Establish a solid marketing foundation so you enroll more clients.

  • Build trust with your target audience and earn credibility within your marketplace.

  • Learn many marketing tips, tactics, strategies and techniques that work.

  • Feel confident using smarter marketing methods in alignment with your core values.

  • Notice a shift in your thinking and feel at ease marketing your products or services.

Completely eliminate feelings of frustration and continually be inspired.​

Take the right actions to reach your lead generation and marketing goals and set new ones beyond what you previously thought possible.

With the easy-to-follow Book Yourself Solid® roadmap you’ll know how to get clients for your business while making the most of your time, money and energy.


Simplify and conquer your lead generation efforts and start driving in new clients, today.


You'll fall in love with marketing and selling your services. When you do... you'll have as many clients as your heart desires

Book Yourself Solid® 5-Week Training Outline​

Class starts Tuesday, February 4th, and runs until Thursday, March 5th. Live zoom calls will be usually held on Tuesdays and Thursdays at 2 pm Arizona/Mountain Time. (If you can't make the calls, don't worry - you'll get all the recordings.)

I'll walk you through the core modules of the Book Yourself Solid® System. You get the benefit of interactive classroom style teaching, alongside fully interactive question and answer sessions which address your own personal business concerns.


You can even e-mail your questions 24/7 to a dedicated e-mail address, and they'll be answered, live, on our calls.

Your Foundation:

Unit 1:

The Red Velvet Rope Policy Of Working Only With Ideal Clients

  • Identifying Ideal Clients, the Duds and Everyone Else 

  • Discovering What Turns You Off Or Shuts You Down

  • Defining Your Ideal Client So You Can Get More Of Them

  • Uncovering the Qualities Of Your Ideal Client

  • Creating Your Red Velvet Rope Policy

  • Learning Which Clients Fit the Profile and Which Don’t

  • Turning Mid-Range Clients Into Ideal Clients

  • Pruning Your Client List - a Perpetual Process

  • Working Only With Clients That Energize and Inspire You

    Unit 2:

    How To Know Why People Buy What You’re Selling​

    • Understanding the 3 Reasons You Must Have a Target Market

    • Discovering What a Target Market Really Is

    • Choosing a Target Market

    • Identifying the Urgent Needs and Compelling Desires of Your Target Market

    • Making Your Offers Investable Opportunities

    • Choosing the #1 Result You Create For Clients

    • Demonstrating the Benefits of Your Investable Opportunities

      Unit 3:

      How To Develop A Personal Brand So You’re Meaningful And Memorable

      • Finding What Makes You Uniquely You

      • Exploiting Your Quirks and Natural Talents

      • Crafting the 3 Components of Your Personal Brand:

        • Your Who and Do What Statement
        • Your Why You Do It Statement
        • Your Tag Line

      • Thinking Bigger About Who You Are and What You Offer

      • Deciding How You're Known in the World

        Unit 4:

        How To Talk About What You Do So You’re Not Confusing And Bland

        • Why an Elevator Speech Could Be Killing Your Business

        • Looking Like a Star With The 5-Part Book Yourself Solid Dialogue

          • The Long Version
          • The Medium Version
          • The Short Version

        • Getting Into a Book Yourself Solid Dialogue with Ease

        • Never Again Worrying When Asked, "What Do You Do?"

          Building Trust & Credibility:

          Unit 5:

          Who Knows What You Know And Do They Like You?

          • Becoming a Category Authority

          • Deciding What You’d Like to Be Known For

          • Finding What You Need to Learn and How to Learn It

          • Making the Mental Shift Into Expert Status

          • Harnessing the Power of Likeability

          • Leveraging the 4 Keys to Increasing Likeability

          • Establishing the Standard Credibility Builders

          • Discovering the Real Meaning of Marketing

            How To Build Trust With Potential Clients Using the Book Yourself Solid Sales Cycle

            • Mastering the 6 Keys to Creating Connection

            • Profiting From the Always-Have-Something-to-Invite-People-to-Offer

            • Designing a Book Yourself Solid® Sales Cycle Process

            • Using the Sales Cycle to Unconditionally Serve Your Clients

            • Building Trust Over Time for More Sales

            • Choosing the Right Number of Stages for Your Sales Cycle

            • Getting People into Your Sales Cycle Faster

            • Making the Right Sales Offers at the Right Time

            • Automating Your Sales Cycle​

              Unit 6:

              Designing A Keep In Touch Strategy That Keeps Your Prospects Warm And Hungry

              • How To Keep Track Of Everybody You Need To Keep In Touch With Them

              • Automating Your Keep In Touch Strategy

              • One-to-One vs One-To-Many: What To Use When

              • Essential Tools For Keeping In Touch

              • The Importance of Contact Relationship Management

              • How To Be Relevant, Interesting and Valuable

                How to Create Brand-Building Products And Programs To Build Your List, Create Passive Revenue, And Build Your Credibility

                • Harnessing the Power of Information Products

                • Finishing Big by Starting With the End In Mind

                • Defining Your Product for Faster Production

                • Assessing the Need in Your Marketplace for More Sales

                • Choosing the Types of Titles that Sell

                • Following the 5 Steps to Creating Your Content

                • Pricing Your Products to Hit the Sweet Spot of Sales

                • Determining Which Should Be Free and Which Should Be Fee

                • Increasing the Speed of Your Sales Cycle

                • Discovering What Products to Create First and Why

                  Perfect Pricing and Simple Sales:

                  Unit 7:

                  How To Decide On The Perfect Pricing Models And When And How To Offer Discounts And Incentives

                  • Profiting from the 8 Professional Services Perfect Pricing Models

                  • Exploiting the 5 Essential Pricing Objectives

                  • Knowing When to Raise Prices

                  • Knowing When to Lower Prices and Offer Discounts and Specials

                  • Understanding that Pricing is What You Pay, Value is What You Get

                  • Adhering to Pricing Regulations

                  • Identifying the Value of a Service

                    How To Use The Super Simple Seles Conversation So Selling Is As Easy And Comfortable As Possible

                    • Using and Loving the 4-Part Super Simple Sales System

                    • Practicing Selling Without Pressure

                    • Selling Without Sliming

                    • Putting an End to One Step Selling

                    • Selling with Integrity

                    • Knowing for Certain When to Make Sales Offers

                    • Reveling in Never Being Nervous to Sell Again​

                      The Book Yourself Solid® 3 Essential Core Self-Promotion Strategies​:

                      Unit 8:

                      The Book Yourself Solid® Networking

                      • Profiting From the #1 Activity for Expanding Your Network

                      • Finding Informal Networking Opportunities

                      • Finding Formal Networking Opportunities

                      • Nailing Networking Events - What to Do

                      • Nailing Networking Events - What Not to Do

                      • Increasing Your Network by Sharing Your Knowledge

                      • Building Your Influence by Sharing Your Compassion

                      • Enhancing Your Status by Sharing Your Network

                        The Book Yourself Solid® Direct Outreach

                        • Creating Your Direct Outreach List of 20

                        • Sending Letters

                        • Making Calls

                        • Sending E-mails

                        • Sending Postcards

                        • Doing Whatever-it-Takes Direct Outreach

                        • Making Personal Connections with Famous People

                        • Promoting Through the Press

                        • Creating Your Direct Outreach Plan

                          The Book Yourself Solid® Referral Strategy

                          • Understanding What Really Makes a Quality Referral

                          • Finding Referral Opportunities

                          • Beginning the Referral Process

                          • Understanding Why Clients Would Refer to You

                          • Finding Where Your Referrers Make a Referral

                          • Communicating How Your Referrers Should Make a Referral

                          • Starting the Referral Connection

                          • Following Up with Referrals and Referrers

                          • Creating Your BYS Gang of 5 for Never Ending Referrals

                            Remember, if you can't make a specific call, you get the video replay to watch in your own time!

                            Quick Glance Schedule​

                            Class starts Tuesday, February 4th, and runs until Thursday, March 5th. Live zoom calls will be usually held on Tuesdays and Thursdays at 2 pm Arizona/Mountain Time. (If you can't make the calls, don't worry - you'll get all the recordings.)

                            I'll walk you through the core modules of the Book Yourself Solid® System. You get the benefit of interactive classroom style teaching, alongside fully interactive question and answer sessions which address your own personal business concerns.


                            You can even e-mail your questions 24/7 to a dedicated e-mail address, and they'll be answered, live, on our calls.

                            So How Much Does It Cost?

                            These days the top business coaches are charging a small fortune for direct access. I've seen new business owners pile on tens of thousands of dollars in debt for just a weekend coaching workshop.


                            In contrast, you’ll get 5-week of live training with me (where I will teach you AND answer your questions).

                             

                            By the end of it, you'll be light years ahead of where you are know. You'll know what to do to get booked solid.

                            How Much Is That Worth To You?

                            If you want to work with me privately, I regularly charge $1,000 per month, what I know many coaches launching their businesses can't afford. 

                             

                            Because I'm on a mission to help coaches and consultants succeed, I put together this group program where I can offer you a much more attractive price.

                             

                            The last time I did a promotion for a course like this, it cost $500.

                             

                            But, I want to make this decision really easy for you. 


                            By giving you an...

                            For only $147

                            - Registration Ends February 2nd -

                            NOTE: This fee will go in its entirety to the ICF Arizona Chapter.

                            Organized by AMAZE Coaching, LLC.

                            questions@anamelikian.com